Alisha Norris manages all aspects of our UMA investment platform, making it possible for clients to accumulate wealth, mitigate risk, and minimize the tax impact of their investments. With over a decade of experience, she presents and publishes research to help advisors and clients understand the market and the impact of macroeconomic events.

Alisha earned a Bachelor of Science in finance and insurance and an MBA in finance from Ball State University. She is also a Chartered Financial Analyst, a rigorous and highly-regarded achievement in the investment community.

In her free time, Alisha enjoys traveling with her husband and two daughters, reading, running, and kayaking. She serves as an Investment Committee Member of the Junior Achievement Foundation, a Board Member of the Kendallville Day Care Center, and a member of the Noble County Young Professional Network.

“Investment management is a critical component of a solid financial plan by serving as a means to help clients grow their wealth, achieve their financial goals, manage risk, and establish lasting financial security.”

What are you most proud of?

Earning my CFA charter and being selected as a 2023 Fort Wayne Forty Under 40 recipient.

What’s the best trip you’ve ever taken?

St. Lucia for my honeymoon and study abroad in Italy during college

What’s one thing you’ve always wanted to do?

Travel to Australia with my family